Saturday, March 2, 2013

THE SECRET RENDEZVOUS (FOR MEN)

"A jewelry consultation... with men? My guy friends don't wear jewelry!" Ah, but their girls do. And we're guessing that the thought of buying jewelry for their wife/girlfriend/mom/etc. really puts the pressure on. Enter you, Boutique Owner, jewelry maven, style aficionado! This is your ace in the hole, your secret operation, your prime time to shine.

Here's what you do. Send a note to the men in your circle (subtly, of course) letting them know about your business and the affordable fashion jewelry you're offering. Then tell them that you're willing - for free - to spend time with them picking out the perfect pieces for their special woman. If you can find a time when the lady of house is gone and you can peruse her jewelry collection together, illuminate some of her specific tastes, point out some classics (or trend essentials) that she's missing, and make a list of things he can keep an eye out for when shopping. Then it's back to the computer where you can walk him through your boutique and make some specific suggestions about what to put on his shopping list. Our guess? He'll be eternally grateful!

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